about us
At Kindful, we help people transform their relationships - with themselves, each other, and the world around them - using simple yet profound techniques based on the science of compassion.
Compassion is more than a feeling - it’s a practice. Its an approach that fosters a sense of calm and emotional balance. It helps us meet life’s challenges with strength and humanity.
Compassion reminds us that we matter. It creates the conditions for healing, connection, and meaningful change. With compassion, we move from self-criticism to self-kindness, from disconnection to belonging, from reactivity to wise action.
Our work is grounded in evidence and shaped by real life. Our programs draw from psychology, neuroscience and contemplative wisdom. We also know first-hand what it’s like to be overwhelmed, burned out, or navigating systems that undermine us. Together, our experience and our expertise informs everything that we do.
Whether you’re seeking a way to soften self-criticism, care for others without burning out, or lead with courage and compassion — we’re here to help. Not just for your own well-being, but as a foundation for the kind of world we all want to live in.
A note from our Founder.
Kindful was born from both lived experience and years of research, teaching, and clinical work. In my late teens, I was diagnosed with a chronic illness that reshaped my life. During a long and uncertain recovery, I discovered self-compassion. While painfully unfamiliar at first, it slowly became a daily practice - one that fundamentally changed the way I treat myself, especially in moments of struggle.
But self-compassion is only part of the picture. As a therapist and academic with a deep commitment to social justice, I’ve long wrestled with how to keep showing up for others in a way that’s personally sustainable. For me, intentionally cultivating compassion for others has been key - it helps me stay open in the face of suffering, care for myself without shutting down, and to act in the world without burning out.
At Kindful, we teach compassion as a practice: real, learnable, and grounded in both science and lived experience. We believe that when we relate to ourselves and others with kindness, clarity, and courage, we create the conditions for real and lasting change.
We're here to support you, whether you're navigating personal challenges, working in a helping profession, or simply seeking a more meaningful way to be in the world. Everything we offer is rooted in research and enriched by real life - designed to help you reconnect with yourself, with others, and with what matters most.
Associate Professor Amy Finlay-Jones
Founder, Kindful.